American Airlines Business wanted to refocus its business brand to bring in new customers and appeal to existing customers. By utilizing a fresh new look that was established by American Airlines parent website: www.aa.com and the latest in travel booking technology, buisness.aa.com was born.
Problem
American Airlines Business (Business Extra) did not have a user-friendly way to allow customers to use awarded tickets or points on their existing platform without having to call
an agent.
Making it worse was the lack of transparency on how many points or available certificates you had to use toward available flights and the extra money you needed to spend to get the flight.
Additionally, customers may want other options for travel including hotel and car which was not available until this new site was built and could accommodate that requirement.